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30A’s Most Luxurious Sale :: 155 Bannerman Beach Lane

Every Home Deserves Its Own Story

155 Bannerman Beach Lane


How Do You Capture the Essence of a Home?


30A’s most dynamic residence, 155 Bannerman Beach Lane was thoughtfully crafted to offer the ultimate in exclusive waterfront living. Perfectly placed on a half-acre lot bordering both the Gulf of Mexico and one of the world’s rare coastal dune lakes, this exceptional home required a sophisticated, customized marketing program to find the perfect buyer.

A longtime leader in the Northwest Florida luxury residential market, Beach Properties of Florida owner John David Sullivan and agent Scott Crompton employed an innovative, multi-channel approach to the presentation and sale of this Gulf- and coastal dune lakefront property that recently closed for more than $10 million.

155 Bannerman Beach Lane utilized professional property videos to shine light on both the custom design elements of the residence and its one-of-a-kind lifestyle available due to its waterfront location. The video was strategically shared through a variety of placements, including the CMT Awards where the agency was a co-sponsor for the event’s green room. Additional marketing strategies for the property included face-to-face presentations to national Berkshire Hathaway HomeServices luxury sales professionals and intimate on-site “toast and tours” of the home with elite athletes, music performers and entertainment industry professionals.


How Do You Share the Experience of a Home?


It’s not just about selling a property, it’s about presenting a home. At Beach Properties of Florida, we deliver an unmatched experience to our clients. An experience that is carefully curated for you and your home.

A Unique Approach | A Learned Approach | A Successful Approach


Let us help tell the story of your home.

JD Sullivan – 850.376.7778                                                                  Scott Crompton – 334.546.7243


and learn more about our unique strategies to sell your home.